INSIDE
European businesses
call for action
Open this
wraparound
to find this
week’s
edition of
POLITICO
APRIL 11-17, 2024
“Imagine if Europe was the center of
innovation – the world’s leading place
to discover, develop and use new
medicines. This would benefit
European patients, public budgets and
economic competitiveness. The coming
election is pivotal not just for life
science but for all of Europe’s industry.
We must make the right choices, or
Europe risks becoming a museum of
the past. Instead, let’s be a leader in
solving the challenges of tomorrow.”
Lars Fruergaard Jørgensen,
president and CEO at Novo Nordisk
“I am increasingly concerned by the
deteriorating competitiveness in Europe
and lack of growth mindset. In the
quest to revitalize the European Union’s
economy amid global competition, our
recommendation is to increase energy
efficiency and accelerate electrification.
This would improve Europe’s
competitiveness, increase demand for
green technologies and help deliver an
affordable, secure, and decarbonized
future.”
Kim Fausing, president and CEO
at Danfoss
Time is
running out
Europe is losing
so stop saying
there is still time to protect European prosperity
because one thing is certain
Europe is falling behind the U.S. and China
and it is no longer a given that
it’s possible for businesses to thrive here
because in the future
EU cannot compete globally
and it is foolish to presume that
There is hope for Europe
Now, read from bottom to top to turn
Europe’s future around
“We need regulation based on the
future, not the past. Biosolutions for a
healthier planet and healthier people
are already here. We need regulations
for the future to ensure the speed
and scalability of these green and
sustainable solutions and to strengthen
Europe’s competitiveness.”
Ester Baiget, president and CEO
at Novonesis
“The global market is moving fast, and
this is a critical moment for Europe.
While well placed to lead the green
transformation of our industries, it is
crucial that Europe does not stray off
the ambitious decarbonization course.
Europe needs to remain committed to
climate action while also embracing this
opportunity to re-establish Europe’s
competitive edge in the global market.”
Vincent Clerc, CEO at
A.P. Moller – Maersk
European elections June 6-9, 2024
Proposals to improve
EU’s competitiveness